About the brand....


Bear Hug is all about bringing joy in some small way.  Our products are designed to do two things: bring a wry smile to your face (or even better, a belly laugh) and to lift you when you wear them.

Bear Hug grew out of the pandemic. Our sister company – Stitched Equestrian – struggled during 2020 and to cheer herself up, our founder, Victoria Jenner, made the first SOCIALLY DISTANT sweatshirt.  It blew up on social media and, as they say, the rest is history.  More than ever, people want to rediscover the fun in life and we hope that our sweatshirts, even in a small way, do just that.

Here at Bear Hug we are committed to producing ethically sourced garments, we are proud to offer a selection of lines that all are approved by the 'Fair Wear Foundation' and are ethically manufactured plus they are 100% sustainable.

And, as if that wasn’t cool enough, we also donate 10% from every sale to the mental health charity Mind.